Representatives from the Delicata winery attended a book signing event in Stockholm recently with one of Sweden’s top models Sofi. The event was co- sponsored by the Swedish entrepreneur Bodvar Hafstroms own label Rose wine produced by Delicata.
The wine which is branded Bodvar of Sweden has been produced exclusively for Mr.Hafstrom by Emmanuel Delicata for the last four years. The Gellewza Frizzante demi sec rose wine is sold throughout Sweden mainly in restaurants, VIP nightclubs and leading lounge bars.

Hundreds of invited guests queued up outside the fashion shop JC’s, in one of Stockholm’s main shopping areas, to meet the celebrity Sofi and acquire signed copies of her recently published book. Visitors were given the red carpet treatment before being served chilled glasses of Gellewza Frizzante from a custom made Bodvar of Sweden bar. Guests then took advantage of a photo opportunity to pose with the Swedish star before browsing through the fashionable jeans and clothes shop which forms part of a chain spread throughout the country.

This promotional event is one of many initiatives used to promote what is rapidly becoming one of Sweden’s most popular sparkling Rose wines according to Mr. Hafstrom. His latest initiative however was to serve the wine at some of the countries most fashionable hair dressing salons. “What better place for people to spread the word about this fantastic, unique Rose wine” he said.