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11.05.2012
Last week a newly appointed salesman for the prestigious Rose semi sparkling wine brand Bodvar of Sweden, an own label wine produced exclusively by Emmanuel Delicata, visited the company for a brief induction on Delicata wines and in particular to learn about the Maltese red grape Gellewza. Bodvar of Sweden wine is made entirely from the indigenous red grape of Malta, Gellewza, which is unique to the Maltese Islands.
This premium wine has been produced by Delicata and sold and marketed successfully by its owner Bodvar Hafstrom for over seven years now and is recognised locally as one of the country’s leading Rose wine brands. It is sold in many leading restaurants and VIP lounge bars in Stockholm, Gothenburg and other Swedish towns.
Marcus Larsen, who brings a wealth of experience to the Bodvar of Sweden sales force, visited the winery and tasted a number of Delicata wines, showing particular interest in the company’s Rose wines such as the Medina Grenache Syrah D.O.K. Malta, Pjazza Regina Rose I.G.T. Maltese Islands, Maltese Falcon I.G.T. Maltese Islands, Victoria Heights Rose Shiraz D.O.K. Gozo and the latest vintage of Delicata’s Gellewza Frizzante, the Maltese version of Bodvar of Sweden.
“The quality of all the Delicata wines I’ve tasted is outstanding” he said. “The whites all show good varietal characteristics and are crisp and refreshing, all of the Rose wines are really well made and some of the best I’ve tasted and as for the reds, what I really like is their easy drinking styles and soft tannins which make them very consumer friendly and ideal for drinking now as well as having good ageing potential”.
Back in Sweden, as part of its ongoing marketing campaign, Bodvar of Sweden was the sponsor of an event where The Queen of Sweden was the guest of honour. FOCUS is a project by the Stockholm School of Economics that aims to highlight issues related to corporate sustainability and global responsibility. It aims to create dialogue between business and the school's students.
Other sponsorships by the rose wine brand include a clothing store named Savile Row that celebrated its first year of business in Stockholm; An event by the Swedish magazine LIFESTYLE, who organised a party with the wine to launch their spring edition; then there is the famous Strandbryggans restaurant’s grand re-opening for the season which many famous Swedish people attend and enjoy a chilled glass or more of Bodvar of Sweden semi sparkling wine.
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