An enlarged and improved team of wine sales personnel from Emmanuel Delicata, Malta’s leading winemaker, has recently completed an in depth course on modern selling techniques, delivered by Misco.

 “Investment in people and product”-“that is the drive behind the recent restructuring and enlargement of our formidable new sales force” a spokesperson at the Delicata winery said.
 
“We have the largest sales force on the island that is dedicated to selling and promoting Maltese wines. The performance of our wine brands are constantly exceeding our expectations, and following a fantastic harvest, and with the recent accreditation of Delicata D.O.K. and I.G.T. quality wines, it is vital to invest in human resources that are committed to selling Maltese wine and Maltese wine alone.”
 
“We want our sales force to be proud and totally focused on Malta wine and not be distracted with selling foreign wines, which we see as a competitor. Even our Delicata distribution vehicles are dedicated to wine and not ‘cluttered up’ with soft drinks, beer and water. Delicata are wine people and wine people only, and have been for a hundred years.”
 
Since the company’s foundation in 1907, Delicata has always provided its customers with quality wines of value, continually responding to changes in the market place to achieve its vision and mission as Malta’s principal family winemaker. This fourth generation winemaker is now the largest wine producer in Malta and the winery’s ever increasing wine portfolio, backed up with an unrivalled wine service, is available to thousands of clients throughout Malta, Gozo and beyond.
 
“Investment in a number of areas is ongoing” the spokesperson said. “Human resources are only a part of it, but an important part. Other areas include research and development, winemaking technology, export and a new red wine tank farm that will be ready for the next harvest in 2008.”